L ' SEO activity and positioning on Google are very complex issues that require expertise and technical knowledge ... seem simple and trivial, but I assure you it is not so!
We do not enter into the technicality or the concept of onsite onpage or offsite optimization, but we just think about how many times it happens to those who do SEO to clash with phrases such as: "it says that we are in 7th position but it is not true ... we are not even on the front page "or" I look for myself every day, but I never find myself "or" I look for myself, but my usual competitors appear in my place "or other phrases, which in any case always reflect the same doubts, which often assail customers . Well, giving a complete and exhaustive answer is not easy, but it is a must! Let's see what happens when we google ourselves ...
I want to propose in this article a series of considerations deriving from other sources, more or less known and more or less authoritative, to be commented on in order to provide an overview with the
The process of creating Google SERPs takes place in this way: a user types a query, the search engine deduces the topic , deduces the user's intention , sends the results to specialized algorithms, personalizes them and, finally, them. show to the user .
SEO is a strategic Digital Marketing activity
A very complex and constantly evolving subject .
The reason is because the way Google determines the positions of websites is complex - it takes into account so many variables , the so-called ranking factors.
What must be technically observed is that in terms of SEO there is never the certainty that a positioning is valid for all users . Having earned a first position does not mean that you have done it for all users.
There are no absolute - and least of all definitive - rankings in Google.
Google has a huge source of pages and web resources that can answer the equally huge amount of queries that are asked daily by users.
The way he chooses what to show and in what order to show it comes from a series of calculations and considerations made with secret variables and algorithms such as the Coca Cola recipe, but which almost always satisfy the questions that are asked ... coming to personalize the answers for the various users based on another series of variables that Google stores and uses to better understand what each user would like to see.
When I search for myself, I am not where I think / hope to be ... because the answers that Google gives us are personalized
Reading the DuckDuckGo report we discover that it is never possible to use Google in an "aseptic" way , that is, in a unique way avoiding personalized search results. [...]
The study, which involved a total of 76 people who searched for the same keyword at exactly the same time, returned 62 different sets of search results .
SEO is done by users, who may prefer other websites. And this Google and the other search engines know very well, so they will tend to place the most visited and most engaged sites in the top positions .
Any website retains the browsing and history data of those who visit it by storing their access on their computer.
Google, the most viewed site in the world, uses this technique very strongly to influence search results and direct each user to the sites they think are best for that person .
The Google search results are customized primarily examining automatically and in a totally transparent to the user, such arguments arouse his interest.
When you search in Google, the results are always personalized
Even in cases where you have not logged in to your personal account or browse anonymously (incognito).
Google doesn't just categorize sites, it also categorizes users based on searches. Thus, based on the interests shown by users, the search engine decides to prioritize certain resources over others, because, presumably, they are the most interesting for the user. This behavior of Google responds to a principle of affinity between the categorization of a site and that of a user .
So why do 2 different people looking for the same thing (in the same place) see 2 different things?
It's very simple: the local results are personalized .
Personalization: this is the watchword!
Because personalized and relevant results for each person who does a search means that everyone can see their searches satisfied, even with the same keyword, because the engine no longer sees only that one, but understands its intention !
What can it mean by trivializing to the maximum?
That if, for example, I spend a lot of my time analyzing how my competitors behave, maybe Google will think that their sites interest me more than mine, and could potentially show me their sites earlier than mine ... manifest appreciation!
That if, for example, I put my website as the home of all my browsers, and I am delighted to read it often, or I simply use it to build emails and messages or descriptions for customers and suppliers, perhaps Google will think that my site is for me an important site, and potentially could show me this earlier than other contextual resources ... for this my manifest appreciation!
Can Google search give clear indications regarding the ranking in the serp? In reality, if you do a search from your browser you risk dirtying the results and this distorts everything .
You cannot define your positioning by searching on Google
We need professional tools, which analyze Google responses and give average positioning metrics for individual searches / keywords, which return valid values for most of the users who will search for us on Google.
Whether or not I am or where I am not expecting is of no value if it does not correspond to what could happen to most users.
Google itself declares that the position changes for the same search and therefore an average value is needed " The position value indicated in the Search Analysis report indicates the position of the highest link in the search results that leads to your property or one of yours. pages, calculated as the average of all the queries in which your property appeared ".
The SEO activity of positioning on Google takes time and patience !
SEO takes time .
Not weeks or a month, but several months and, in some cases, years .
The metaphor that reflects the current situation of SEO is that of the jungle: the first page of Google is the exit from this jungle, which we can walk through different paths. Some will guide us to the end of the jungle, perhaps after months or years , while others will never lead us on the right path.
And if you do not have time and patience, forget the positioning activity with SEO, it is not for you and you would not get the results you want, because you would not give the results time to manifest and solidify over time.
Posted By Abdul Rimaaz
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